Word: anticarb
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Dates: during 2004-2004
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Most bakers, a proud, artisanal group, lambaste the anticarb crusade as a much hyped fad akin to the low-fat craze of the '90s. But they're still racing to de-carb themselves faster than the doughboy next door. Hedging their bets may be a smart move, since Americans eat 7% less wheat flour today (137 lbs. annually) than in 1997, according to the U.S. Department of Agriculture. The bread industry's research found that 40% of consumers cut down on bread last year compared with 2002. Not to mention pasta, potatoes and pizza...
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