Word: anties
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Dates: during 1980-1989
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...tool of the political left in America, and Harvard activists--who traditionally have had close ties with Local 26--have been no exception. During its certification campaign, the Harvard Union of Clerical and Technical Workers relied heavily upon student and community support to pressure the administration into ending its anti-union campaign efforts. Pressure from local political leaders and national labor leaders is seen as a factor in President Bok's decision not to appeal an administrative law judge's decision upholding last May's certification vote...
...Project's efforts have resulted in the three big TV networks broadcasting anti-drunk driving announcements up to 20 times per week this holiday season. The Project's public service ads will occupy air time that Winsten estimates is worth $100,000,000. In addition, Winsten persuaded 13 Hollywood television studios to include lines of dialogue encouraging use of the designated driver in the scripts of many prime-time shows...
...tremendous idea. TV is so influential. This is a tremendous opportunity to educate Americans to the idea that drinking and driving is socially unacceptable," says Vicki Walling Smith of Mothers Against Drunk Driving (MADD), the largest anti-drunk driving organization on the country...
Even campaigns against drunk driving have encountered trouble. Previous anti-drunk driving campaigns have used advertisements saying, in essence, "Don't Drink and Drive or You'll Get Caught," say participants in the Project. But these campaigns have not been effective, because so few people are ever arrested for drunk driving, say those fighting the problem...
Unlike most anti-drunk driving efforts, which confine their media work to sponsoring public service ads, the Project is also trying a new approach...