Word: antiformula
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...which accounts for 50% of formula sales to the Third World. Three U.S. firms-Abbott Laboratories, American Home Products and Bristol-Myers-together share 20% of that market. Two years later, Nestlé and the U.S. firms agreed to voluntary guidelines that banned such marketing abuses in developing nations. Antiformula activists say those rules were widely violated, so they pressed the WHO, an agency of the United Nations, to draw up the code adopted last week. Though they are not binding on any nation, the new guidelines apply to infant-formula promotion in industrialized countries as well. Strictly following...
...recommendations into law. And the National Council of Churches next month will publish a report claiming that powdered formula is not strictly a Third World concern: they found that increased use of baby formula among poor families accounts for infant illnesses in the U.S. Vows John Pedrotti, an antiformula activist: "We want the WHO code to be adopted in this country as well." -By Kurt Andersen. Reported by Bruce van Voorst/Geneva and Barbara Dolan/New York
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