Word: antilock
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Dates: during 1990-1999
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...ultimate yuppie symbol, the BMW, fell to 63,600 in the U.S. last year, a drop of 28% from 1985 levels. Meanwhile, Honda sales increased 29.7%, to 716,500. The sales pitch for autos today would have bored the driving gloves off an '80s car buff: safety features (antilock brakes, air bags), versatility (four doors, built-in child seats) and value. A 1991 Pontiac Grand Prix model sells for under $20,000 but looks (on the outside, anyway) like last year's sporty $26,000 Turbo model...
...group (examples: Harrison Radiator, Packard Electric, Inland Fisher Guide) were captives, there was traditionally no incentive for them to offer competitive prices. GM now insists that its parts makers stand on their own, which has done wonders. The Delco Maraine division has cut 70% from the cost of manufacturing antilock brake systems...