Word: antismog
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...legislators passed a law requiring all new cars to be equipped with a state-approved exhaust control system by the beginning of the 1966 model year. Four independent manufacturers rushed in to capture the potentially huge market, spent some $20 million to develop their own antismog devices, got state approval for all of them. Last week they suffered a severe setback, while California drivers got good news...
...first half-year sales 11%, to $185 million. Burgess, once president of Trans World Airlines, was an Eisenhower era Assistant Secretary of Defense, joined AMF in 1958. Burgess intends to push new consumer products, including an auto exhaust filter which, if certified, would become one of two competing antismog systems mandatory on all cars in California...
California's Edmund Gerald Brown, 54, laid his political prestige on the line with a sheaf of legislative proposals, and came through with banners waving. He pushed through a state FEPC, abolished the oddball cross-filing system for party primaries, organized down-to-smokestack antismog attack, raised taxes enough to trim a threatened $201 million deficit to $5,000,000, launched a long-dreamed-of $2 billion waterway program to deliver Northern California's water to Southern California's arid, sunny region (TIME, June 29). He gained effective control of a divided party, has cagily chaperoned visiting...
...ANTISMOG MUFFLER, developed by Inventor Eugene J. Houdry and Pennsylvania's Oxy-Catalyst, Inc., chemically removed up to 90% of auto's unburned exhaust gases in road tests by General Motors...
...effect of all this suggested a dangerous possibility: smog would soon be so valuable to the publicity men, radio gag writers and others who now make their living off jokes about Los Angeles' dry river bed and rare snowstorms, that support of antismog ordinances would be regarded as proof of disloyalty to the local way of life. After that it would be only a question of time before Los Angeles began boasting "Bigger Smogs than Pittsburgh" and movie stars took to wearing miners' lamps instead of dark glasses and sunshine was apologetically dismissed as "unusual weather...