Word: antitobacco
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Dates: during 1970-1979
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...campaign began, antitobacco fervor swept through Mauriac. Gaily colored banners proclaiming IT is POSSIBLE TO STOP SMOKING, EMANCIPATE YOURSELF IN FIVE DAYS began to brighten the dreary walls of lava stone buildings. Merchants reported a rush on licorice drops, peanuts, chewing gum, after-dinner mints and other tobacco substitutes. A man of God?his own flesh too weak to relinquish the weed completely?preached a sermon of support from his pulpit in the town's basilica. "I am not one of the courageous 155," acknowledged Father Leon Dumas. "But I have rationed myself down from ten to five cigarettes...
...antismoking crusade seems to have become a permanent fixture. The 143-member nonsmokers association has placed at the town's four entrances blue-and-white signs reading MAURIAC, THE FIRST CITY IN THE WORLD TO HAVE SAID "NO" TO TOBACCO. There are already plans afoot to launch a second antitobacco offensive this summer. Visitors, many of them smokers seeking a cure, are still pouring in and bolstering local businesses?including the tobacco shops...