Word: antitobacco
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...research and education to counter smoking--a tactic that produced plenty of posters but not much change in consumers' habits. Legal attacks proved more successful. "We were always outgunned at first," says John Banzhaf, a law professor at George Washington University and founder of Action on Smoking & Health, an antitobacco group. But that nose-to-nose approach led to victories ranging from bans on smoking in public places to Liggett's surrender last week. Says David Logan, a law professor at Wake Forest University in Winston-Salem: "The longest and most successful joint defense agreement in American industry has started...
After decades of believing, antitobacco forces finally found their Santa Claus. Sure enough, he's short, plump and round, sports a silver beard and grins impishly. But his name isn't Santa Claus, it's Bennett LeBow...
...earns. Philip Morris stock promptly rose $6, creating $5 billion of market value and sending up a smoke signal so dense that even the long-in-denial tobacco industry had to notice. The burning question is this: If the market is ready to embrace such a costly settlement--and antitobacco forces, realizing they're getting nowhere fast in their legal battles, will go for it--how can tobacco executives refuse? Wouldn't a deal be best for everyone? I don't mean to be callous. Clearly there are moral issues here. But let's face it, litigation ultimately comes down...
...that should help soothe such corporate fears, the House Judiciary Committee passed a measure that would severely limit punitive damage awards. The measure, which is part of the g.o.p.'s "Contract with America," must still pass the full House and Senate, and would not apply retroactively to Florida's antitobacco efforts...
PROPOSITION 99 WAS A VITAL PART OF CALIFORNIA'S ATtempt to discourage smoking. Passed by health-conscious voters in 1988, the measure hiked cigarette taxes 25 cents a pack. A share of those revenues was earmarked for an antitobacco advertising campaign. The resulting ads won international acclaim and were credited with a 17% decline in the number of smokers in the state. But in January Governor Pete Wilson suspended the $16 million-dollar advertising campaign, citing a need for funds for other health projects. Last week a California state judge ordered Wilson to restore the campaign, saying that Proposition...