Word: antitrusters
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Attorney General Herbert Brownell, who announced three weeks ago that the Justice Department intended to file antitrust charges against most of the U.S. publishing and advertising industry (TIME, May 9), last week kept his promise. In the Manhattan U.S. District Court the Department of Justice filed a civil complaint charging the industry with "conspiracy" to 1) fix all advertising agency commissions at 15%, 2) deny credit to "nonrecognized" ad agencies that are not members of the trade associations. Defendants named: American Newspaper Publishers Association (801 member newspapers), Periodical Publishers' Association of America (Crowell-Collier, Hearst, Curtis, McCall), Publishers...
...before the members of the American Newspaper Publishers Association meeting in Manhattan last week stepped Elisha Hanson, the A.N.P.A.'s general counsel. "I have the unpleasant duty to inform you," he said, "that the Department of Justice is about to initiate an antitrust action against the A.N.P.A., charging it with having conspired not only with other trade-association groups but with its own members . . . unreasonably to restrain trade in advertising...
Recognized. The announcement produced immediate results. Shortly after, under questioning from reporters at his press conference in Washington, Attorney General Herbert Brownell revealed that his antitrust division plans to file a complaint, on civil charges, against the A.N.P.A., American Association of Advertising Agencies and several other trade associations. They have been under investigation since last year for fixing commissions on ad rates in interstate commerce. Newspaper and magazine trade associations have violated the Sherman Antitrust Act, charged Brownell, by fixing 15% of the price of an ad as the standard fee for agencies for placing an ad. Agencies must...
...almost since the day he began courting the Statler company's nine hotels, the house detectives have been snooping into the affair. Last week they broke right into the bridal chamber, crying that the Hilton-Statler marriage (TIME, Aug. 16) was illegal. Attorney General Brownell and his antitrust assistant, Stanley Barnes, filed a civil antitrust suit charging that the merger 1) eliminated competition, particularly for convention business, between Hilton and Statler; 2) may give Hilton a competitive advantage over other hotels; 3) "substantially increased" concentration in the hotel industry. Brownell and Barnes asked that Hilton Hotel Corp. be required...
...maximum fine for antitrust violations of the Sherman Act should be boosted from $5,000 to $10,000, but the present "exorbitant" $5,000-a-day fine for continued violations of a Federal Trade Commission order should be cut to a maximum of $5,000 for each separate violation...