Word: antonios
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Dates: during 1980-1989
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...most the climb is frustrating but ultimately successful. Antonio Cube, 49, a Filipino attorney, immigrated with his wife and two children in 1970. Accustomed to the services of three maids and a driver at home, but unqualified to practice law in the U.S., Cube found work instead as a computer encoder in a bank. "I almost went home," he says now. "But the bank sent me to technical schools and moved me up little by little. For five years my wife and I worked two full-time jobs." Today Cube is a supervisor for Seattle's Rainier Bank and owns...
Among the area's clothing manufacturers is Antonio Acosta, 40, owner of Tony and Toni Fashions in nearby Hialeah. It makes sportswear and has annual revenues of about $500,000. Acosta, who left Cuba for the U.S. at 16, headed for the garment district, one of the few sources of jobs for Cuban newcomers. Says he: "When I came to Miami in 1960, I didn't speak any English. I had no money and no job. I started as a sweeper, cleaning the factory." After mastering various industry skills, Acosta sank his savings into a garment- cutting service...
...business, the number of companies interested in selling to Hispanics "is growing by leaps and bounds," says Howell Boyd, executive vice president of Sosa & Associates, a Hispanic-owned ad agency in San Antonio that has picked up such major accounts as Anheuser-Busch and Westinghouse. In Los Angeles, Villanueva reports that more than 30% of KMEX'S advertising revenue comes from national-brand companies. Says he: "No longer is the attitude among advertisers 'Why don't you learn English...
...hottest blood feud on American TV this season unfolded in Spanish, not English. The setting was Acapulco; the central character, a nasty stepbrother named Maximiliano. In a complicated scheme to win a family inheritance, he fooled a young woman into marrying him by posing as his half brother Antonio. Then he plotted the real Antonio's death in an "accidental" plane crash. The scheme went awry, however, when Antonio survived and returned to battle Maximiliano for both the money and the woman...
...main cities of half a dozen states. Nowhere is the change more evident than in California, which has become home to 64% of the country's Asians and 35% of its Hispanics. Next comes New York, followed by Texas, Florida, Illinois and New Jersey. Miami is 64% Hispanic, San Antonio 55%. Los Angeles has more Mexicans (2 million) than any other city except metropolitan Mexico City, and nearly half as many Salvadorans (300,000) as San Salvador...