Word: anytown
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Dates: during 1984-1984
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...first round of ads mirrored Reagan's optimism and capitalized on the country's economic health and blush of patriotism. In leafy Anytown, U.S.A. (filmed partly in Santa Rosa, Calif.), shots of blond moppets getting haircuts mingled with those of home-towners hoisting flags and school bands parading down sun-dappled streets. In the campaign's closing days, the commercials focused on Reagan, bathed in natural light and looking relaxed. His voice was soft, his pitch distinctly presidential...