Word: aol
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Dates: during 2000-2009
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...last October. But he also displayed alarming signs of true believerism about web advertising. Disappearing dotcoms made no difference to his bottom line, he said, since traditional companies would pick up the slack. And "the majority of ad spending will be concentrated on the big players"--meaning Yahoo and AOL. (AOL and TIME are part of AOL Time Warner...
TIME.com ON AOL To meet more Innovators and nominate your own candidates, visit us at time.com/Innovators
This banner-ad Alamo brings Yahoo's entire business model into question. Unlike AOL, Yahoo has no Plan B to drive sales. AOL, a service provider as well as a content provider, collects a steady $21.95 a head per month, while Yahooligans get their Internet access elsewhere and are accustomed to paying squat for content. When Koogle gingerly tried to extract even a nominal fee from users of Yahoo's auction service, 90% of them disappeared in disgust. No wonder he felt like joining them...
...cyberspace, but websites that rely on advertising for their dollars, such as news and magazine sites, have been hit especially hard. Why? Because no one--stop us if we're wrong here--cares about those annoying, ubiquitous banner ads. The solution? Bigger ads! A coalition of websites, including AOL and Yahoo, has agreed on standards for larger, harder-to-ignore ads that will supplement the much maligned banner ad. For a glimpse of things to come, check out the tech-info site News.com which is already running the new ads. Let's hope they have a banner year...
...movies. There's still video, of course: "Kong" is easily available for rental or sale, there are rumours of a notoriously bad German DVD, and it shows up on AMC and TCM fairly often (last Tuesday, in fact). I'm guessing the Turner library (a part of AOL Time Warner, by the way, which owns all the old RKO releases) is preparing a DVD for U.S. release. (There was also an excellent Criterion Collection laser disk. Do you still have your laser disk player...