Word: aol
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...Deal ends up being simple: AOL TW provides the content, from The Sopranos and Madonna on demand to TIME magazine. And Microsoft provides the transactional software--an AOL link built right into the operating system. The companies work together to steer eyeballs. Then they split the billions of dollars of take...
...problem with this Wall Street dream scenario is that it's a nightmare for regular folks like you and me. We want AOL and Microsoft to compete--brutally, aggressively and without surcease. Why? Because it's great for all of us that Microsoft is trying to improve MSN, lowering its monthly fees as soon as AOL raises its own. Competition will keep prices in check and improve both services...
Likewise, it's critical to us all that AOL keep the legal pressure on Microsoft. Redmond is ruthless. Anyone who thinks that what Microsoft did to Netscape won't happen again hasn't been paying attention. Microsoft's Messenger will play a critical role in a suite of personalized consumer services called HailStorm that people will want to use in Windows XP. That's bad news for AOL, which will continue its fight. And good news...
...Even now, Becker is the biggest name in Germany, eclipsing singers and chancellors. In the 20 months that he has been spokesman for AOL Germany, the public's awareness of the brand has more than doubled, and his signature line, "Ich bin drin!" (I'm in!), has become the country's catchall phrase for going online. "I don't know if a Michael Jordan comparison is strong enough," says AOL Germany marketing director Phillipp Schindler. "Boris' sympathy levels are outstanding. He is the German superstar...
...BECKER HAS DONE WELL WITH HIS THREE MERCEDES DEALERSHIPS outside Berlin and by lending his name to AOL, DaimlerChrysler, Völkl rackets and the rtl television network. But his venture online was less successful. The German sports site Sportgate, of which Becker owned 60%, shut down two weeks ago, just three months after launch, with insiders blaming disagreements among the shareholders. In 1999, Becker's stint as Germany's Davis Cup manager also ended in failure, largely because he couldn't get along with one of the country's leading players, Nicolas Kiefer. That same year Becker...