Word: apatow
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Dates: during 2000-2009
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...Judd Apatow movie carried the perky title Funny People, but audiences quickly figured out it should really be called The Guy Who Thinks He's Gonna Die and Isn't Very Nice. Or Funny. It managed a decent $8.7 million on opening day, dropped 15% on Saturday, Aug. 1, and is expected to finish the weekend at $23.4 million. The good news for Apatow and his long-ago roomie Adam Sandler is that their film topped the weekend box office at domestic theaters. The bad news ... Where to begin? Funny People cadged the lowest take for any No. 1 film...
...Since his 2005 hit The 40 Year-Old Virgin, when Apatow became a brand name, almost a genre, in roughhouse comedy, the films he's produced have opened well and, more important, had staying power - what the industry calls "long legs." The final theatrical earnings for Virgin and Knocked Up (which he wrote and directed as well as produced) were about five times their opening-weekend gross; Superbad, Forgetting Sarah Marshall and Pineapple Express made about four times their openers. People saw these movies, told their friends they were funny and made them hits. The new movie will be hard...
...North American theaters, and it's all but comatose abroad. The studio's one ginormous 2009 hit is Fast & Furious, which has earned nearly $350 million worldwide on an $85 million budget. Except for the Vin Diesel movie, Universal is running on fumes. (Read TIME's profile "Taking Judd Apatow Seriously...
Visit RottenTomatoes.com for clips from Apatow's top 12 films...
...Apatow has mixed humor and heart before, but never humor so raw or heart so bleeding. He sets up his audience to go for the gross, then tell them to feel deeply for the folks he's been making fun of. He wants it both ways, and gets neither. Many of his fans, without begrudging his stab at working outside his comfort zone, will beg him to please, please, go back and make Judd Apatow movies...