Word: apatow
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...sound like a new Judd Apatow movie (or an old Woody Allen one), but it's actually a commercial for beer - specifically Bud Light, made by the brewery that claims "the beer you choose says a lot about you." The ad never aired on TV, and careful viewers will note that all the sexual devices are blurred and the strong language bleeped. It was made to be consumed, as beer is, by people over the age of 21. But, like beer, it is readily available if you know where to look. And again like beer, it can make you laugh...
GHOSTBUSTERS 3: Judd Apatow rumors abound...
...maybe it's proof that the pre-Apatow age of movie comedy is officially over. There's a reason Peter seems so... so very odd. He's an avatar of traditional Hollywood romantic comedy, where the male tries to be suave and caring, to be the man women love. But that form of movie romance is anachronistic, when most pictures insist that the crucial relationship is guy-guy. Peter has honed the wrong skills; in this movie he doesn't have to get the girl; he already has her. He has to become a supporter of Guy Marriage...
...After Knocked Up (a purportedly heterosexual romance where the closest connection is between Rogen and Rudd) and Superbad (where the two high-school chums end up together in a sleeping bag) and another Apatow-produced comedy, I Now Pronounce You Chuck & Larry (where two straight firefighters solder their emotional bond by getting married), the bromance may have reached its logical conclusion: guys going on man-dates. Without ever being gay, of course. The love in I Love You, Man is agape, not eros - but still a higher form of communion, the film says, than those tired old guy-gal relationships...
...party. Rudd has mastered the task of playing the haplessly endearing male lead, and his struggle to be one of the boys is simultaneously laughable and charming. Peter eventually hits it off with supposedly employed slacker Sydney Fife (Jason Segel). Rudd and Segel have worked together on two Judd Apatow films already—“Forgetting Sarah Marshall” and “Knocked Up”—and the strong chemistry between them is evident onscreen. In fact, it’s easy to mistake “I Love You, Man?...