Word: apatow
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...first time you'll see Rogen will be as the angelic, dopey face on the posters for next month's Knocked Up, a movie written and directed by Judd Apatow, the guy who cast him for Freaks and Geeks. It's the same strategy Apatow used to sell his movie The 40 Year-Old Virgin: Put a huge unknown face in the middle of a billboard and hope people get curious. But at least Virgin's Steve Carell looked vaguely like a handsome leading man. Rogen doesn't. So the arc of his career makes little sense to anyone, including...
...crudeness mixed with sweetness that makes his comedy interesting. Apatow puts the credit for the boundary-pushing raunch of The 40 Year-Old Virgin on Rogen. "Seth kept saying, 'This is what my friends would like,'" Apatow says...
...despite scenes depicting childbirth from health-class angles--is a muted version of Rogen's shtick. "We said, 'The dude gets married? That's kind of lame,'" says writing partner Goldberg. "We write stuff where the universe ends and Martians land." But Rogen says he has learned from Apatow to focus on story and emotional honesty over aliens and punch lines. "Apatow kept saying, 'Less semen. More emotion,'" says Rogen...
...like an idiot," he says--he has reduced movie stardom to a series of unpretentious, unthinking decisions. "Will's stand is, If it's good and it makes us laugh, I'm doing it," says Adam McKay, Ferrell's co-writer and director on Anchorman and Talladega Nights. Judd Apatow, director of The 40-Year Old Virgin and a producer on three Ferrell films, says, "Most comedians are neurotic and needy, but Will is unique in that his process isn't fueled by suffering. He's just this lovely guy who does what he likes...
Ferrell calls these improvised moments "the times when I feel like I do have some sort of skill," and his peers marvel at the ease with which he carries them off. "When he did the song at the Oscars with Jack Black and John C. Reilly," says Apatow, "he had people over at his house. He didn't even tell them where he was going. He just slipped out and said, 'Oh, I gotta go do this thing.'" "Well, that is true," says Ferrell, "but I literally live up the hill from the Kodak Theater, so it was just clocking...