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Colleagues, including Yale's reclusive, ape-observing Professor Robert Mearns Yerkes, tried to placate Professor Kornhauser. Intruded Psychological Corp.'s Dr. Henry Charles Link, who has worked for Winchester Repeating Arms Co., U. S. Rubber Co., Lord & Taylor and Gimbel Bros.: "We first try to find out what the consumer wants and then give it to him." Concluded Professor Harold Ernest Burtt of Ohio State University: "When two brands of a certain product are equally good, I think we are justified in taking a fee for telling the sponsors of one of the two how to sell...

Author: /time Magazine | Title: Medicine: Psychologists in Chicago | 9/18/1933 | See Source »

...years ago the ape colony had dwindled to two aged females. Natives and the Governor of Algeciras, who signs himself "Governor of Algeciras and Gibraltar (temporarily in the hands of the British)," hoped that deliverance was near. But the British smuggled over four young apes from Africa, saved "Gib" for the Crown. Last spring two births upped the colony's population...

Author: /time Magazine | Title: Animals: Apes on a Rock | 9/4/1933 | See Source »

...Barbary ape looks like a figure in a bilious dream, is just as unpleasant in action. Its squarish, long-snouted, wrinkle-mouthed face is palely naked except for matted tufts protruding from cheeks and forehead. It is yellowish brown & white, about the size of an Airedale, walks on four legs like its cousin the baboon. No tree-climber, it lives in Gibraltar's caves, is apt to turn up almost anywhere on the Rock...

Author: /time Magazine | Title: Animals: Apes on a Rock | 9/4/1933 | See Source »

...serial. Producer Sol Lesser thought so highly of his first chapters that he decided to release them at once. The picture shows Mary Brooks being kidnapped in the jungle, carried to a sordid cave where her father has already been incarcerated by a tribe of lecherous Arabians. A little ape tells Tarzan about this dastardly development. He rescues Mary first, then goes to aid her father and two other members of the party. The picture leaves Dr. Brooks (E. Alyn Warren) in danger on the ground. Tarzan, blubbering to Mary in his tree house, will have to save...

Author: /time Magazine | Title: Cinema: The New Pictures: Aug. 21, 1933 | 8/21/1933 | See Source »

...APE AND THE CHILD-Whittlesey House...

Author: /time Magazine | Title: Science: Babe & Ape | 6/19/1933 | See Source »

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