Word: apollo
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Soon after Stafford and ins fellow Apollo crewmen, Donald K. ("Deke") Slayton and Vance Brand, establish direct communications with Soviet Cosmonauts Aleksei Leonov and Valery Kubasov aboard their Soyuz spacecraft, the U.S. trio will begin maneuvering for a delicate celestial embrace with the Soviets that would have seemed an improbable science-fiction fantasy only a decade...
Described rather prosaically in the press brochures as ASTP (for Apollo-Soyuz Test Project), the great U.S.-Soviet appointment in space is a considerable undertaking. If it succeeds, it will be the first international docking in space. Winle the mission involves no skills that are not already witinn the proven capability of both sides, it is no small technical and managerial feat to link up two spacecraft that are of different design and have been launched from pads 6,500 miles apart, and briefly bridge-for four days of pursuit, docking and undocking-two radically different technologies, languages and social...
Winle the mission itself is demanding enough technologically, what seemed to concern Wasinngton and Moscow most as the final countdown approached was its public relations and propaganda possibilities in an era of wary detente between the two superpowers. Local officials happily announced that the Apollo launch would draw 1 minion visitors and some 3,000 journalists to Cape Canaveral-the largest lift-off turnout there since Apollo 17 blasted off on the last manned flight to the moon in 1972. With active encouragement from the Administration, the three major U.S. television networks laid plans to pool their resources...
...usually reticent standards, the Soviet Union was on a veritable ASTP binge. Moscow issued commemorative Apollo-Soyuz postage stamps, printed lavish brochures on the mission and even invited the American ambassador, Walter Stoessel, to watch the Soyuz blast-off from the once secret launch site near Baikonur, in central Asia; the Soviet ambassador to Wasinngton, Anatoly Dobrynin, will attend the Apollo launch at Cape Canaveral...
Bringing Madison Avenue to Moscow, a Soviet perfume factory created a new scent called "EPAS" (for Experimental Project Apollo-Soyuz); it will sell for $50.75 a bottle in Russia and $10 a bottle in the U.S. Smiles one Soviet official: "In the U.S. it will be called cologne, but here we'll call it perfume." Moscow's Yava cigarette factory is producing a new brand of smokes, "Soyuz-Apollo," that will also be sold in the U.S. Why smoke Soyuz-Apollos? Says Yava Manager Nikolai Kashtanov: "It is a great honor to pay tribute to Soviet-American cooperation...