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...original version of this article mistakenly referred to the Bon Appétit Management Company as the Bon Appétit Food Management Company...
...Appétit Management Company, a caterer based in Palo Alto, Calif., takes that commitment even further. The company sources as much of its produce as possible from within 150 miles of its kitchens and gets its meat from farmers who eschew antibiotics. Bon Appétit also tries to influence its customers' habits by nudging them toward greener choices. That includes campaigns to reduce food waste, in part by encouraging servers at its kitchens to offer smaller, more manageable portions. (The USDA estimates that Americans throw out 14% of the food we buy, which means that much...
...SwebApps' AppTracker lets you see how many people have downloaded your app and what buttons they use most. Founder Magaly Chocano says it will eventually enable clients to track where an app is most popular and how long people spend looking at various pages. SwebApps will also enable users to pay for products through the apps they create, so restaurants can take delivery orders and independent shop owners can sell their wares. Nonprofits can use SwebApps for free...
...SwebApps only works for iPhone apps, but Chocano says her six-person team plans to expand into apps for the BlackBerry, Palm and Android platforms. Mobile Roadie's six-person team has similar plans. Mobile Roadie and SwebApps aren't alone in the app-building arena. An online tool called AppBreeder is expected to launch in September, and Chocano expects additional competition...
...businesses see a need for their own iPhone app. Iris Rakovitzky, a manager at Hummus Place in New York City, says customers who can already access websites won't want an app for each restaurant or business they frequent. Rather than apps catering to existing customers, Rakovitzky says, the more useful apps may be those that aggregate and filter area restaurants or businesses, introducing them to new consumers who are nearby. And though Apple sold more than 5 million iPhones in the second quarter of 2009, 4 out of 5 Americans still don't have a smartphone. Apps aren...