Word: apparel
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...retain its name and virtually all of the food lines, including processed cheeses and salad dressings. The other, still unnamed firm will make Tupperware and electrical appliances. And Chicago's Beatrice Foods (1985 sales: $11.8 billion) has agreed to sell some $2.5 billion worth of subsidiaries, including Playtex intimate apparel and Avis Rent...
...county's coast oozes affluence. Atrium Court, part of Newport Beach's Fashion Island mall, is a marble-floored enclave of jewelry and apparel shops, with an entire ground level given over to gourmet markets and eateries -- caviar and quail to go. Matrons browse among $11,000 silk dresses and $5,000 crocodile handbags in the boutiques of Clothier Amen Wardy, an ex-Texan who is happy to send clients a "clothesmobile" staffed with a fitter. South Coast Plaza in Costa Mesa is equally posh. Yachts and other pleasure craft are so numerous that dock space in Newport Beach...
Born in New York City, Lerner was the son of the founder of Lerner Stores, a women's apparel chain. At Choate and Harvard, he was a schoolmate of John F. Kennedy's and later became a sort of goodwill ambassador between the Kennedy White House and the arts. Jacqueline Kennedy, after her husband's assassination, likened his brief tenure to the fleeting glory evoked in Camelot...
...clothes and accessories. At Baby Boxers, a Los Angeles manufacturer, items like $28 print shirts have pushed sales to more than $700,000 in the firm's first eight months. Says Co-Owner Jaye Bernstein: "Our business has just exploded." Many companies that made their name in adult apparel are now moving into the children's market. Esprit, a popular label founded in San Francisco in 1971, began its Esprit/Kids line in 1982, and the division will account for some 20% of the company's projected 1986 sales of $800 million...
...dungarees will not do. At Annelise Plehn's Just So boutique in Washington, D.C., for example, some customers are willing to spend $483 for a pink silk taffeta party dress for eight-year-olds. Comments Stuart Robbins, a retail analyst with the Donaldson Lufkin & Jenrette investment firm: "Children's apparel and accessories are now a fashion business, not the commodity business they were when the baby-boom generation was growing...