Word: apparel
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...definitely Diriamba's gain, in the form of the "Perfect Season, 19-0" Patriots T-shirts and hats that Brady, Belichick and Bruschi were supposed to have worn on the field after the game. Due to NFL regulations that prohibit the sale of the losing team's "championship" apparel, the T-shirts and hats were donated to needy Nicaraguans by World Vision, in conjunction with the NFL and Reebok...
...attacks, and both involve a lot of money. That's why it's been particularly hard for designer Frida Giannini, 35, to win the vote of her fashion constituents for the three years that she has been overseeing the creative direction of Gucci, the $3.1 billion (2.1 billion euro) apparel, fragrance and accessories juggernaut. Compared with her predecessor, the fashion rock star Tom Ford, Giannini cuts a low profile, and critics have called her runway shows everything from "hard to warm to" to "pedestrian." What most infuriates the front-row naysayers, of course, is that Giannini's style is working...
Handbags have a 30% to 40% margin, while apparel has only 15% to 20%, which is why luxury brands use the runway to leverage their image and then optimize profitability with leather goods. In Gucci's case, leather goods make up more than 50% of profits, the majority of those from handbags. Financially, the strategy is working. "They are performing extremely well, despite the slowdown of the general consumer market," says luxury analyst Yasuhiro Yamaguchi of UBS in London. "Coach, Tiffany and Burberry are all saying they've started to see slowdown, but Gucci is resisting the cyclical downturn...
...1940s-inspired tea dresses, an abrupt move away from Ford's overt sexuality. Since then, some retailers felt the clothing lacked luster. "It's never an easy thing, following a strong designer at a brand that has a strong identity," says Ann Stordahl, executive vice president of women's apparel at Neiman Marcus. "But I think Frida has worked to add a feminine aspect to the Gucci brand. She's had a lot of emphasis on color and print. We've actually been a little surprised that the customer has responded...
...simple choice of wardrobe actually perpetuates Harvard’s reputation for self-obsession and arrogance instead of diminishing it. In reality, a Harvard hoodie signifies only two things about the wearer: she attends Harvard and intends to keep warm. Some steer clear of the Coop’s apparel section because their relationship with Harvard isn’t as simple as a “Go Crimson!” headband would imply. Few undergrads I’ve spoken with gave a “yes” or “no” answer when...