Word: apparel
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...customer base. Nike signed Tiger Woods before it had so much as a golf ball to put into his hands. But over the past decade, Nike Golf has introduced 10 lines of clubs, 10 series of balls, several styles of golf shoes, and an array of course-worthy golf apparel worn by the 22 swoosh-wielding players on the tour. With the number of golfers in the U.S. flat over the past several years, the only way for equipment makers to increase revenue is to grab market share from rivals. While still small, Nike Golf is one of the fastest...
...built into a $14 billion icon over 19 years, most spent as president and ceo. Today, while Gap flails--in January it got rid of Paul Pressler, the CEO brought in to replace Drexler--J. Crew, with only 226 stores, is one of few companies in the overdeveloped specialty-apparel arena with the potential for real growth...
...accessories, yet Parks often found herself wishing for snazzier pedometers, age-appropriate shorts and a walking pal or two in a strange city. Her aha moment came in 2003: "This, I realized, was my passion." She quit Kinko's and started WalkStyles, a Web company offering equipment, apparel and networks to walking enthusiasts...
...danger lies in a type of moral outsourcing, where we can buy off our nagging consciences at the store. The market is a perfect arena for affirming one’s values, yet a poor one for finding those values. If American Apparel convinced me of the importance of labor unions, you might question the depth of my conviction. This is because values must be forged outside of the marketplace—in the university, one’s local community, or one’s own mind...
There isn't yet an official fair-trade certification for apparel in the U.S., but Bass is consulting with TransFair USA, an independent third-party certifier of fair-trade goods, in hopes that Fair Indigo will be the impetus for a certification process. "The fair-trade movement is still in its infancy, but people in general are more socially conscious, and I think that's going to start filtering down into the apparel industry," says Bass. "Our goal is to start a movement that changes how the apparel industry works. The measure of its success will be how quickly other...