Word: apparel
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Matt Ward stood in the back corner of the Somerville Theatre last Sunday night, sipping a drink and smiling in the dark. Dressed, like those around him who would soon be his audience, in the requisite apparel of the nebulous “indie-folk” genre (flannel, baseball caps), he clapped politely as Oakley Hall, the opening act, crooned and clapped their way through an enjoyable, if overly loud, 40 minute...
...American Apparel Brings West-Coast Hip—and High Prices—to Harvard...
...American Apparel also opened in the Square this summer, but the reaction hasn’t been as nice...
...more labels enter this market, the good news for consumers is that they won't necessarily have to pay a high price for high-performance apparel: Nike sells its Starter line, which incorporates Dri-Star, a moisture-wicking fabric, at Wal-Mart, and Champion uses its sweat-controlling fiber DuoDry in its C9 products, sold at Target. There's only one thing those makers don't have on their agenda?yet. "I hope they start making dress shirts at some point," says Matesanz...
...actress made $12 million) is the one most cited as an unsuccessful match. It warranted a "What went wrong?" story in the New York Times suggesting that the artsy black-and-white photos of a prone Jolie alienated St. John's conservative customer base. Although St. John is an apparel brand, the incident represents what can happen when an image upgrade isn't consistent with the brand and loyal customers feel abandoned by the extreme change...