Word: apparel
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There's a good reason that the terms birdie and eagle are part of the golf lexicon and the word peacock is not. "Let's be honest: golf clothing is pretty dorky," says Craig Tanner, CEO and founder of Urban Golf Gear (UGG), an "athleisure" apparel brand that combines performance technology with urban fashion flair. Tanner, who started the company in 1997, figured there would be a bigger audience for golf clothes when he saw Tiger Woods score a victory in just his third amateur tournament in 1996. "I knew he was going to go pro, and I knew golf...
...According to America's National Golf Foundation, 2 out of every 3 new golfers are women. And according to NPD Group, a retail trend-tracking company, only 38% of women who buy golf apparel actually play in it. "Golf is more than just a practical sport now," says Marshal Cohen, chief analyst at the NPD Group. "People are buying golf clothes for multiuse, as a way to make casual clothing dressier." So it makes sense that fashion designers like John Galliano and Karl Lagerfeld are also getting into the game with funky golf-apparel lines that are not just...
...into doubles. Who can blame tennis for serving at love? After all, nothing else has worked to boost the game over the past decade. Since 1992, the number of people who play has dropped 42%, from 17.3 million to 10 million, according to the National Sporting Goods Association (NSGA). Apparel sales totaled $254 million in 2002, a 31% decline from 10 years earlier; sales of tennis shoes were down 33% from their 1992 levels. "It's safe to say the tennis business is lethargic right now," says Brian Dillman, vice president of marketing for Wilson Sporting Goods' racquet-sports division...
...pointed to the apparel selection as practical, “lifestyle” pieces, touting a 1976 training shoe he said was regularly worn by Starsky and Hutch and reappeared in the recent movie...
Amidst the buzz in the sports apparel store’s last night was one veteran of the athletic world...