Word: apparel
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...this recession, there are struggling apparel retailers all across the country. Then there's Abercrombie & Fitch. The upscale teen retailer has suffered 10 straight months of double-digit same-store-sales declines. In the second quarter of 2009 alone, sales were down an eye-popping 30% across the company's three name outlets: the flagship Abercrombie brand, which has 567 stores; Hollister, a 520-store teen chain; and Ruehl, a 29-store chain for young adults that Abercrombie shut down in June. Abercrombie & Fitch lost $26.7 million, which includes $24.4 million in charges associated with the closing of Ruehl...
...called aspirational brands like Abercrombie. But don't bet on it. "Retailers don't realize that consumers are spending less and doing O.K. with it," says Beemer. According to Beemer's research, only 40% of men and 20% of women say they'll spend at high-end apparel stores again. "Abercrombie keeps working to protect their brand," says Beemer. "But when you keep seeing 30% sales declines, you're going to protect your brand into oblivion...
...fails to factor in marginal expenditures on window-repairing, rug-cleaning, photo-processing, cell phones, sedatives. I'm thinking the bureaucrats have not been to a mall lately, since their tables allow about $60 a month for kids' shoes and clothes. It is true that globalization has driven apparel prices down over the years, but if you have daughters, you confront the annual phenomenon whereby the clothes shrink as the prices rise, leaving you wildly grateful for a school dress code requiring that shoulders and navels be covered. (See pictures of a diverse group of American teens...
...would be impossible to truly experience the city of Boston without immersing yourself in the local sports culture. To some extent, this encounter is unavoidable. From Back Bay to the North End, the streets are swamped with the licensed apparel of the Red Sox, Patriots, Celtics, and Bruins. Bars and restaurants throughout the city have TVs tuned into ESPN, NESN, and CSN; the chatter amongst locals frequently centers around the merits and faults of teams, players, and personnel; and a “Yankees Suck!” chant will spontaneously break out anywhere from on the T to inside...
...many clothing manufacturers, such as the Harvard Co-op. The University maintains over 100 domestic and international licensees, wrote University spokesman John Longbrake in an e-mail. "This type of licensing project is actually nothing new for Harvard, since the University has always licensed a wide range of apparel products worldwide, including high end items," Longbrake wrote. The Harvard Trademark Program's website states, "Typically, the University licenses select goods such as apparel, novelty items, and stationery products and other 'traditional' licensed items...