Word: appareled
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Dates: during 1990-1999
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This week, with Congress having for now killed campaign finance reform, McConnell and other Republicans will get on with other business, such as an amendment to an African trade bill that would allow apparel produced in the Caribbean Basin to enter the U.S. duty free, provided it is assembled from U.S. fabric...
Whether there is or not, Farley's much coveted tariff break comes at a cost. Eliminating duties on apparel from the Caribbean will run U.S. taxpayers at least $1 billion in lost revenue over five years--a figure that, by congressional rules, must be made up with cuts in other programs...
...corporations, from General Motors to Coca-Cola to Lockheed, have garnered huge benefits from going beyond mere export trade and licensing their brands abroad to manufacturers of high-quality consumer goods, ranging from apparel to toys to foods. Licensing's allure is obvious. It offers companies new revenues that require little if any capital outlay. It's an ideal way to protect trademarks from infringers. And it's an invaluable marketing method because it can enhance a brand's image and lead it to new markets. Corporate brand licensing has grown from practically zero in the mid-1980s...
...insists Michael Stone, co-director of New York's Beanstalk Group, another large licensing agency. Missteps abound among those who have held that simplistic view. Take Virgin Clothes: British entrepreneur Richard Branson has successfully etched his Virgin trademark onto a host of products, from CDs to cola. But his apparel line is struggling, mainly because its initial styles were pricey and somewhat conservative, which went against the trendy and value-conscious image originally established by the airline Virgin Atlantic...
...recently and found out something disturbing from the publication's president. For a while now, Timberland has carved out a large share of the African-American consumer market. It's not a stretch to say that the African-American consumer has made Timberland such a dominant presence in the apparel and footwear market. Imagine my surprise, then, when we were told that Timberland refuses to advertise in Source, a magazine with one of the largest circulations in this market. Furthermore, Timberland doesn't advertise at all in any magazines that target African-Americans. Just check out their Web site...