Word: appareled
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...suits, while Norma Kamali recalls the 1940s with long-line swimwear featuring elegant drapery. Former Hollywood star Esther Williams has lent her name to a line of classic one-piece suits reminiscent of her costumes in films like Neptune's Daughter. Using a bit of verbal camouflage, Body Glove Apparel, a California outfit, says its line is "cut for the Midwestern frame," and Sandcastle is doing well with a collection intended to "minimize common figure problems like heavy thighs, tummy bulge and wide hips." A Gottex suit that covers up lower-abdomen paunch with a strategically placed cummerbund has drawn...
...this month's issues are irrelevant to sports, they are also irrelevant to swimsuits. These magazines have no deeply rooted interest in beach apparel, only in what they leave exposed. How soon are we likely to see the Sports Illustrated full-length evening gown issue...
...pushing well-known designers off the racks. Major retailers today sell 600 different lines of private-label clothing, up from 250 five years ago, according to Kurt Salmon Associates, a consulting firm. House brands accounted for up to 20% of the $125 billion in men's and women's apparel sold last year. Shoppers are sold on the basics: the clothes are typically well made, up-to-date and often priced about 20% less than brand-name counterparts...
...director for Saks Fifth Avenue: "It grew out of a need for individuality among stores. For years we have all been selling the same designers in the same malls to the same customers." Moreover, designer goods have become prone to discounting wars. Says Marshall Beere, director of women's-apparel merchandising for J.C. Penney: "If the competition runs a sale, you have to respond. With your own labels, you don't have to do that...
...house brands take up more space on store shelves, some traditional name brands have been pushed aside. Some companies, like Spitalnick, a longtime manufacturer of expensive women's apparel, have responded by giving up manufacturing their own line of clothes to make private labels instead...