Word: appareled
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Social restraints on blacks greatly influence what they buy. Given a hard time buying suburban homes, many blacks find compensatory status in owning impressive cars. Clothing is another available outlet for funds; among Americans with incomes of $7,500 and above, blacks spend 45% more on apparel and 23% more on shoes than whites. Economic necessity prompts blacks to spend proportionately more on food, soft drinks and household furnishings-and less on medical care, car maintenance and books...
...Corfam, the first synthetic leather to "breathe," cost $60 million to get into production in 1964, but quick and stiff competition has made it only barely profitable. Du Pont is now improving the versatility of Corfam-in order to expand its big market from shoes to luggage and apparel-and trying to reduce its production cost...
Consumer resistance shows up most sharply in home furnishings and appliances. "We went to four different places before we finally bought a color TV set," says Norma Piel, a Pittsburgh housewife, "and I'm sure that we saved at least $100." Apparel sales are strong almost everywhere, but stores in Los Angeles and St. Louis report a declining demand for shoes, partly because the new styles, which many people consider ugly, have not really caught on. The fur industry is having its shabbiest year in decades; women are not buying as many minks and Persian lambs as in recent...
...Washington Post could turn the attention of its editorial page to matters of less moment. Or so it thought. After it ran an editorial supporting the anti-bra movement among women and even suggesting that "men blatantly exploit women as consumers" by foisting off such an unnecessary item of apparel, the Post got a chiding letter from an unexpected source. Wrote Elder Statesman Dean Acheson: "What traitor or fifth columnist on your staff embittered the war between the sexes by blaming men for the bra? Even as a boy looking at pictures of Boadicea, Britain's warrior queen (circa...
LEAKE County, in the geographical center of Mississippi, is an area of fields, farms and forests. Most of its 17,000 people live on the land, although an increasing number are finding work in the apparel factories and metalworking plants that are beginning to sprout in the lush countryside. Blacks comprise about 40% of the county's population, and to them and their white neighbors, Jim Crow is alive and well despite the passage of the 1964 Civil Rights Act. Negroes still sit in the balcony when they go to the movies in Carthage (pop. 2,442), the county...