Word: appareled
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...RIDING APPAREL...
...hiring an airplane to deluge the Minnesota State Fairgrounds with a million blue feathers inscribed with Dayton's name. By the time the store came under control of third-generation family members in 1950 (the elder Dayton died in 1938), it accounted for 16% of all furniture and apparel sales in the Minneapolis-St. Paul metropolitan area. That would have satisfied most merchants...
...versatile new fabric, which sells for about $5 to $8 per pound (versus $9.30 for silk), will be found initially only in women's fine apparel, but eventually will be used in all types of clothing. For Du Pont, whose sales and profits, after a long lag, have shown an upturn this year, costly Qiana is not expected to mean an overnight boom. It will, however, take the company into a new area-and help offset sagging textile profits caused by overproduction...
Aspen is assembled by Phyllis Johnson, who once taught at a mission school on a Navajo reservation and later was intimate-apparel editor of Women's Wear Daily. She got the idea for her project while ski-bumming one winter at Aspen; her fellow vacationers, she felt, were ready to enjoy "culture along with play." So in early 1966, she produced her first issue to meet their desires. Today, some 20,000 subscribers receive Aspen at $4 per box, and Mrs. Johnson just about breaks even...
...French admen are dressing up their advertisements by undressing the models who appear in them. France's nude look is far more explicit than anything in U.S. advertising, which largely confines its scantily clad models to women's fashion layouts. In an ad for Sea Club beach apparel in French men's magazines, a bare-breasted young woman lounges seductively inside a sleek sports car while a man in a snug-fitting bathing suit sprawls across the auto's trunk. To promote Selimaille men's underwear, a layout in the politically oriented Le Nouvel Observateur...