Word: appareled
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...pace in modernization. The largest textile company, Burlington Mills (fiscal 1958 sales: $651 million), has only 5% of the industry sales. All the manufacturers are fiercely independent, have never joined in an intelligent drive to promote textile sales. Competition is so cutthroat that wholesale textile and apparel prices are only 93% of 1947-49 level, while other wholesale industrial prices stand...
...raise $10 million to $15 million a year for the promotion. Other major producers are ready to go along. For one thing, they would like to induce the American male to take as intense an interest in his own clothes as he does in his wife's apparel. If the average U.S. man spent as much of his income on clothing today as he did in 1929, sales of textile products would soar by some $3 billion a year...
Into Manhattan's apparel district last week hurried 2,795 out-of-town buyers, biggest number ever for a September week, all clamoring for quick delivery of new orders. Shelves were bare back home because the buyers had ordered cautiously last June (TIME, June 30), and the late summer surge cleaned out stocks. Retailers believe the pickup will grow stronger in the fourth quarter. The National Retail Merchants Association polled 225 members with total yearly sales of more than $2.5 billion, found that 52% expect second-half sales to rise an average of 4% over the year-ago level...
...some weeks ago. The question now is how fast the recovery will spread. "Even the incomplete data for the second quarter add up unequivocally to more than a seasonal gain." Not only did defense outlays and public works shoot ahead, but housing, car sales and production of steel, lumber, apparel, aircraft, petroleum were all on the upgrade. The FRB index of production, which rose a point in May, will probably be up another point for June, said FORTUNE. "Together, these gains add up to an all-around recovery." FORTUNE'S predictions through 1959: the gross national product will rise...
...appeal to the 1958 shoppers and will appeal to the 1959 and 1960 shoppers even less. The jukebox effect will disappear. Elaborate ornamentation of chrome and multiple colors will be discarded. Finally, consumers are also beginning to resent forced obsolescence. When yearly fashions were limited to women's apparel, there was almost universal acceptance. The public did not resist the yearly car design changes. Then other hard-goods makers began planned obsolescence. Perhaps this has broken the camel's back. Now the consumer is in revolt...