Word: appareled
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...Hitwise Retail 100 Index (a collection of the top online retail Websites) reveals that visits to the collection increased 10.1% from the same period in 2007 to now and over 16.4% from 2006. Examining retail - from electronics to apparel and books to music, the category growing the fastest is sites that help us compare prices across multiple shopping sites. Online comparison shopping engines such as Shopzilla, Shopping.com and Pricegrabber, have, as a category, increased at a rate of 59.9% over the previous year...
...from 16,120 to the dollar to 18,500 on the black market as traders rushed to put their dong into dollars and gold. The currency swoon makes imports, from food to commodities, more expensive. Jocelyn Tran, whose Ho Chi Minh City company contracts with local factories to supply apparel to U.S. stores, says the price of Chinese-made yarn has jumped 15% this year. "Our factories are absorbing it by cutting out the profit margin," says Tran. Even though some factories have raised wages, she complains that workers are still going on strike...
...poster hangs over the desk of Kevin Plank, CEO of Under Armour, the red-hot athletic-apparel brand that has joined Nike, Adidas and New Balance as a major player on the market. Under Armour pitchman Eric Ogbogu, a former NFL lineman, is flexing his impressive pecs; underneath him, the tagline reads protect this house...
...would Under Armour risk the punishment? The company's apparel business is solid--up 37% in 2007--so Under Armour certainly doesn't need to jump into a new category to grow. "Maybe I'm a little naive as we approach the footwear market," says Plank, a former University of Maryland football player who started the company in his grandmother's basement more than a decade ago. "Maybe we don't recognize the fact that we're walking on a tightrope on the 55th floor. But the fact of the matter is, it feels right. And that's what brands...
...People know you're real when you're focused," Peck says, when asked if Under Armour's specialized trainers exclude a swath of potential customers--like weekend warriors and the average Joe who just wants something, anything, for the treadmill. Plank is preaching: The brand has proved itself in apparel and cleats and is ready for the next step. "We've paid our dues," he says. True. But how much will Nike raise the cost of membership...