Word: appareled
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...reported a more than 30% rise in profit in 2009. Li Ning started his sportswear company in 1990, building it into a giant, with 2009 sales considerably more than $1 billion. With 7,249 branded stores in China, Li Ning has surpassed Adidas to become the No. 2 sports-apparel company in the country. Unlike an Adidas or a Nike, 99% of Li Ning's revenue comes from within China. But this won't be the case for long. Li Ning has signed a deal with Champ Sports, where 67 of its retail outlets in the U.S. will start selling...
...products in the Portland store do not shy away from Li Ning's origins, highlighting apparel for popular sports in China like badminton, table tennis and kung fu - games you won't find front and center at nearby Niketown. Li Ning consciously decided not to shed its Chinese identity as it expands overseas, hoping instead to ride the growing influence of Chinese culture. Jay Li, the general manager of Li Ning USA, predicts that as Chinese soft power expands, China's tastes "will become part of the fabric of mainstream culture." Says Li: "When the tide starts to turn...
...LeBron James asked him during a game, "Yo, B.D., why do your shoes look better than everyone else's?" The answer - a team of young, talented designers working for a Chinese company that has the cash to sign up an NBA star - could usher in China's first global apparel brand. As Li Ning's slogan says, "Anything is possible...
...AlixPartners report released earlier this month showed a clear "shift to thrift" among the 7,700 Americans surveyed. The report found 66% of department-store shoppers, 55% of apparel consumers and 53% of electronics shoppers had switched retailers to find lower-priced goods. Consumers who used to shop for "the best" are now settling for products that are "good enough" with a lower price tag, the report said. (See pictures of retailers that have gone out of business...
...known as the "combat rabbi" aboard the Churchill found the environment aboard the ship to be "weird, absolutely weird." Graf would talk to some of her officers but not to others. She would show up at the daily morning intelligence briefing in apparel that Kaprow had never seen on a Navy warship before. "She'd be wearing black slippers," he said, "with one fuzzy ball on each one." Then there were the tirades. "She would argue with the briefers, belittling them," Kaprow said. "Just absolute vile stuff that I had never heard from a C.O. before." (See pictures of crime...