Word: appareled
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...pages about clothes lay the explanation of Esquire's origin. Two years ago, the publishers of Esquire started Apparel Arts, a slick quarterly modeled on FORTUNE, to serve as an advertising medium for clothes wholesalers. Retailers, who left copies of Apparel Arts ($1.50 each) lying about, found that their customers took them home. The smart publishers put out another quarterly, Apparel Arts, Fabrics & Fashions, which was circulated among retailers who distributed it to their good customers. It illustrated colored pictures of men's fashions with glued-in swatches of the actual materials used in the suits, ties, handkerchiefs...
Publishers of Esquire and Apparel Arts are William Hobart Weintraub and David A. Smart, who have been men's fashion arbiters for a dozen years, maintain correspondents all over Europe and the U. S. Editor of both magazines is young Arnold Gingrich, eight years out of the University of Michigan, who like his employers, keeps erratic hours but considers himself more the artist, less the businessman than they. In informal notes surrounding the brilliant table of contents in the first issue of Esquire, Editor Gingrich explained some of its purposes beyond offering an attractive medium to advertisers...
...with the subject surviving, but on closer observation, I found it to be actually the stomach with a puncture in the protruding portion large enough to receive my forefinger, and through which a portion of the food he had taken for breakfast had come out and lodged among his apparel...
...mother died. His father committed suicide. The palsied boy of 18, who had never fed or dressed himself, was left destitute and alone. He wore sweaters, boots and other apparel which needed no lacing or buttoning until, through practice, he acquired control of his unwillable muscles...
Associated in Apparel Arts with Publisher Weintraub, a stylist of international reputation, are David A. Smart, president, experienced publisher of tradepapers, and Editor Arnold Gingrich, an energetic youth who sleeps twelve hours on alternate nights, works 36 hours between. It is said that Publisher Weintraub is the brain, President Smart the heart, Editor Gingrich the voice of Apparel Arts...