Word: apparelled
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...while they’re hot. T-shirts, that is. Not cupcakes. Welcome to Newbury Street’s newest apparel store, Johnny Cupcakes, specializing in one-of-a-kind silk-screened t-shirts that are anything but stale. A mix of pop culture iconography and punk rock attitude, Johnny Cupcakes supplies the kind of edgy, unique t-shirts Urban Outfitters wishes it still sold. David W. Ingber ’07 describes himself as “obsessed with Johnny Cupcakes apparel,” though he has yet to purchase an item. “It?...
...success, according to the designer's wife Rory, who is the brand's creative director, is the way the clothes fit. "Elie doesn't do fittings on models; he fits the samples on real women," she says. And customers respond. Ann Stordahl, executive vice president for women's apparel at Neiman Marcus, says that Elie Tahari is one of the store's best-selling contemporary brands because of its more universal...
Meanwhile, Harvard has refused to sign on to the Designated Suppliers Program, which would ensure that the university is sourcing its apparel from factories operating under decent conditions, rather than profiting from sweatshops, poverty wages, and child labor. Harvard’s intransigence on this issue adversely affects people all over the world...
...signing on too, some choosing scents that carry apt connotations for particular products they want to sell, a technique called billboarding. Bloomingdale's, for instance, billboards the smell of baby powder in its infant-clothing department, while hints of lilac and coconut waft around the department store's intimate-apparel and swimsuit displays. One of ScentAir's most popular aromas, freshly baked chocolate-chip cookies, has been adopted widely by sellers of model houses and real estate agents in North Carolina to make prospective buyers feel at home the instant they walk in. Upscale ice cream chain Emack & Bolio...
...Michigan, and 10 University of California campuses—have endorsed the year-old initiative, Harvard says it needs more time to make a decision on the issue.Harvard is already a member of the Worker Rights Consortium (WRC), a group of over 150 schools that monitors university-licensed apparel companies and their contractors. The University announced that it would join the WRC in December 2003, after five years of lobbying by student anti-sweatshop activists.In January, the consortium’s board endorsed a new initiative, the Designated Suppliers Program (DSP), which would require licensees to allocate sufficient funds...