Word: apparelled
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...Entrepreneurs can grow a business to about $50 million," says William Smith of Global Reach Capital, a new private-equity firm that specializes in consumer brands and just invested in Tory Burch, a New York City--based apparel and accessories brand. "That's where we come in. We can take it to $250 million." Says Burke, who now works as a consultant to private-equity firms, including Global Reach Capital: "There are a lot of great fashion brands that don't have the capital or the business acumen to grow." That's where a private-equity firm can provide them...
Johansson may be onto something. To inject some vitality into its activewear offerings, Adidas last year collaborated with designer Stella McCartney, and her debut line of functional and fashionable running and tennis wear sold so well that the German apparel maker committed to working with her until 2010. Such partnerships between the worlds of sports, fashion and Hollywood are quickly making high-performance sportswear, which combines the best of technology with the latest in design trends, the newest battleground in the highly competitive athletic-apparel market. For companies like Adidas and Reebok, developing these lines not only is a smart...
...What we're seeing is a movement to more technical fabrics and more innovative fabrics because the apparel market is such a commodity business," says Gregg Hartley, V.P. of the Sporting Goods Manufacturing Association (SGMA). "If manufacturers want to maintain margins and brand identity, they have to have something innovative, something new to build their brand...
Since 2000, sales of performance wear have increased an average of 20% a year, making it a vibrant growth sector in the sporting-goods industry. Americans spend around $38 billion annually on sports apparel, with $12 billion going toward performance wear, and that does not include footwear. According to the SGMA, while sales in the performance sector continue to expand, those in other sectors remain flat...
Although Nike still enjoys the largest market share in the athletic-apparel sector, with 17.5%, Under Armour has been catching up to the sportswear giant when it comes to performance apparel. There Nike owns 37.5% of the market, while Under Armour has 30.5%. For compression apparel, Under Armour's signature product, the company maintains its dominance, commanding 61% of the market, to Nike's 15%. And that's where Under Armour executives plan to start building market share in the larger sportswear sector: from its base of loyal fans who initially go to the brand for specialty products but then...