Word: apparelled
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...styles that woo fashion editors and retailers don't always win over customers (like the high-waisted trousers for adults touted by women's magazines last fall). But the latest preppy trend is catching on with teens. Marshal Cohen, chief apparel analyst at the NPD Group, a Port Washington, N.Y., market-research firm, estimates that about $80 of the average $300 that each student spends on back-to-school clothes will go to preppier, more conservative apparel. No, teens are not gathering to burn their low-rider jeans, but waistlines are inching back up, and Argyle sweaters and plaid skirts...
Parents, of course, have been advocating the noncheesy look for years. But it took more than a mother's disapproving eye to turn teens on to a more conservative, demure style. This summer, apparel manufacturers began churning out preppy brights, new denim styles, ballet slippers and other alternatives that appealed to teens. Magazines and retailers quickly embraced the change. At the same time, a growing roster of celebrities--from hip-hop star Jay-Z to actress and Miu Miu model Maggie Gyllenhaal--is sporting more polished looks. Young mallgoers followed their cues...
Online sales are still a small portion (less than 5%) of the celebrity-clothing market. But driven by suburban America's growing fascination with hip-hop (about 40% of this apparel is sold outside urban areas), Web sales have doubled over the past two years. So it's fitting that when rappers decided to peddle their wares online, they turned to a techie suburban couple: Foy, 33, and his wife Jennifer Silano Foy, 31, president of eFashion Solutions. The company, started four years ago, operates websites for, among others, Rocawear, Eminem's Shady line, J. Lo by Jennifer Lopez...
...retailer eFashion Solutions and self-described "hick from the sticks," was lingering near the display booth for Rocawear, rapper Jay-Z's apparel line, at a fashion trade show in Las Vegas in February. Suddenly hip-hop impresario Damon Dash, who is Rocawear's celebrity CEO and JayZ's longtime business partner, grabbed Foy's hand and leaned his shoulder against Foy's--"a half a hug," Foy calls it. "eFashion Solutions. Nice," a smiling Dash told Foy. "Real nice." Dash dished out "props" for good reason: powered by eFashion's Web design and marketing, Rocawear is on pace...
...empty house. In his free time, he keeps an eye on his elderly parents, loves a good trivia night, and has drinks every Friday evening with longstanding colleagues. Sporting interests? You bet: orienteering and rogaining, activities that allow him to indulge his penchant for jogging in garish training apparel. That's Creaser's regular life. But for about a fortnight in the middle of every year this acute, vital 52-year-old breaks out, leaving the Canberra winter to join a team of scientists on the annual dig at Riversleigh, Australia's most precious treasure trove of fossils...