Word: appealable
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Dates: during 1960-1969
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...major powers continue to meet in an effort to ease the region's tensions. In a major policy statement to the Supreme Soviet last week, Foreign Minister Andrei Gromyko indicated that Moscow would like to expand such efforts into other areas. The speech was a broad appeal for a constructive and friendly relationship with the U.S. While it offered no dramatic assurance of any substantial change in Soviet aims or attitudes, Gromyko's tone was more conciliatory than anything heard from Moscow in many years...
Seen thus, his work is a catalogue of insights. "Art," he posited, "is the best education to refine the emotions." His own contributions to that refinement were hard, bright geometry, the equalizing of old and new materials, the applied and the fine arts. These qualities appeal not so much to the often fickle eye but to the intellect. "He was the original artist in a white coat," says the Museum of Contemporary Art's Jan van der Marck, "one of the first to place art in a laboratory situation...
...Noxzema shave cream's famous TV ad, in which Gunilla Knutson whispers "Take it off, take it all off." Soon after that caught on, Young & Rubicam hired an actress with a throaty voice, just like Gunilla's, to implore, "Put it on, put it all on" -an appeal for customers to buy Plymouths and load them with all manner of optional equipment. Eagle Shirtmakers' color-naming contest of five years ago-in which the winning entries included Foreseeable Fuchsia, God's Little Ochre and Hot Chestnut-was revived this spring by Young & Rubicam for Ford...
Powell is president of the two-month-old Black & Brown Trading Stamp Co., which issues stamps bearing the picture of Soul Singer James Brown, a B & B director. The company is managed by Powell and Lawyer Donald Warden; they recruited Brown because they needed a folk hero to appeal to blacks. B & B has signed up about 700 groceries, barbershops, gas stations and even auto dealerships to offer and redeem the stamps in the San Francisco Bay area and Los Angeles. Customers get four stamps for each dollar spent, and when they have collected a book of 1,200 stamps...
...redemption center and ex change them for gifts? Instead, Powell figured that a customer should be able to redeem the stamps where he gets them - for an extra loaf of bread at the grocery, or a tank of gas at the filling station. Powell thought that idea would appeal particularly to Negroes, many of whom could use the extra merchandise to satisfy basic needs. With that in mind, he started a black-owned business that is trying something relatively new, and the large white-owned stamp companies are watching with interest...