Word: appealable
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...Meanwhile, the team, owned by Italian Prime Minister Silvio Berlusconi, narrowly missed signing him before he committed to Los Angeles. And their interest in Beckham may not be simply for his ability to cross a ball from the right and bend a free kick: His global celebrity appeal has been proven to sell millions of replica jerseys all over the world for his previous European clubs, and signing him clearly had as much to do with marketing as with his skills...
...been writing for Marvel Comics for a while-doing Spider-Man, The Fantastic Four-in the midst of doing all these other things. What's the appeal?It's not something that pays a whole lot of money, but I don't do it for that. I do it for the love of the form. I grew up on comics and cartoons. So, as an adult, I like comics and cartoons. My house looks like it was decorated by a 14-year old with a platinum American Express card. You should do what you enjoy doing, what brings you passion...
...Should that happen, the IMF could be given a new function as a "permanent secretariat" overseeing finance markets for G7 and other major countries, Buiter says. That's rather a far cry from Sarkozy's appeal to reinvent capitalism - or even British Prime Minister Gordon Brown's call to reform the international financial system around "the agreed principles of transparency, integrity, responsibility, good housekeeping and co-operation across borders." Yet many observers say that even a partial move away from the reckless lack of oversight that enabled the current crisis would constitute progress...
...biscuits," says Golding. "There was a failure to appreciate that we were at the élite end of the hard-core surf market." The brand hadn't moved with the times, persisting with oversized clothes and huge graphics long after a sharper look became de rigueur. Its youth appeal dipped when kids spotted Mambo tees and shorts on the middle-aged, then plunged in 2006 when Gazal shifted Mambo stock from surf shops to department stores. From those '90s peaks of $40 million, in 2007 Mambo turned over $10 million...
...team's challenge is to move the brand's appeal from nostalgic baby-boomers to their children. "Brands have to evolve," says copywriter Golding. "The new guys are charismatic and well-connected. If anyone's going to pull this off, they are." While the economists deliver dark prophecies, the brand that gave Australia its own beer-and-pie-giving Jesus is poised to make a Second Coming...