Word: appealable
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...Even service-oriented organizations recognize the appeal of this model to the risk-minimizing student that populates Harvard. Teach for America (TFA) is a case in point. Well-marketed to an extreme, TFA overcomes risk-aversion by virtue of its close ties to the corporate world; do some good teaching poor kids for a few years, and your financial reward will still be waiting for you, the hint seems to be. It's perhaps no coincidence that TFA is one of the most successful service recruiters Harvard has ever seen. But then again, this may not be surprising?...
...G.O.P. operation that was so effective at turning out the traditional Republican base in 2004? John McCain's campaign manager, Rick Davis, flatly declares that what got Obama the nomination "is not a general-election strategy" and contends that Obama's operation will be weak against McCain's crossover appeal in such states as Ohio, Michigan, Wisconsin, Minnesota and Nevada...
...During the election season, the point of a vice presidential running mate is not to set policy, but to increase the presidential candidate’s appeal in a wider election. In this regard, Rice is particularly helpful to Republicans. Rice has strong foreign policy and national security experience, and has never had to place a single vote in the U.S. Senate that would have positioned her opposite the Republican establishment. Consequently, she will appeal to a different Republican demographic than John McCain will. McCain is widely known as a maverick whose votes have not always aligned with most Republicans...
...Class of 2008 dinner two days ago, parents debated copyright issues as students nearby speculated about Rowling’s next project, Tatar said, adding that the writer has “cross-generational appeal...
...While today we might feel compelled to use the language of gender neutrality, the same sentiment prevails. We want from our leaders not an aristocrat’s aloofness but the broad appeal of a character whittled smooth by hard work and strong values, one given not to bombast but to good country straight talk—be that over potatoes and Yuengling in Altoona, Pennsylvania, or fried steak and Lost Duck in Altoona, Iowa. With some unabashed image engineering, it turns out, nothing else really matters...