Word: appealable
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...George Bush's dominance of the state's Republican party structure combined to deliver a crushing blow - was openly nervous. He even asked his staff to switch his exit song at rallies from confident, macho stuff like the Rocky theme to something that would make a softer, humbler appeal to voters. Thus the confluence of John McCain and ABBA's Take A Chance...
Mike Huckabee: Can he expand his appeal beyond his religious conservative, evangelical base? Among those who identified themselves as evangelical or born-again Christian, Huckabee beat McCain 40-27% in South Carolina. But he only won 12% of those who did not put themselves in that category...
...Caucus organizers set up special precincts on the Las Vegas Strip designed to make it easier for those union members who worked Saturday to cast their votes. And John Edwards, though trailing in the race for the nomination, threatened to siphon support away from Clinton because of his populist appeal to working class Democrats. Those disadvantages were substantial enough that Clinton's campaign advisers were predicting they would lose Nevada on Saturday - and were busily explaining to reporters, and themselves, why it wouldn't matter in the long...
...menu there that includes healthier alternatives like roasted chicken. In fact, the roasted menu items are such a hit in China that Yum executives are testing them out in the U.S. It's an interesting twist: Yum is looking to the soaring international business to expand its appeal at home. What about bringing its Chinese-food chain to the U.S.? "Now that," says Novak, "would be a Class A opportunity." To put it another way, that's thinking outside the sticky...
...party's mad scientists. Romney had the overpowering optimism of Ronald Reagan, the family values of Dan Quayle, the hair and handsome looks of Jack Kemp and the manners of George H.W. Bush. On paper, each piece of the Romney contraption was designed to appeal to a different part of the scattered G.O.P. coalition. But the overall formula wasn't working as expected. Romney placed second in Iowa and New Hampshire, despite pouring millions of his own fortune into the race. His rivals among the other candidates neither liked nor respected him, and that dynamic was beginning to show...