Word: appealable
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...Britain. That day they were quietly but thrillingly on display as the city went about its business uncowed. Britain's new Prime Minister, Gordon Brown, is a son of a minister of the Church of Scotland--Protestantism does not get more muscularly reserved than that--and his political appeal is based much more on experience than empathy. In the U.S., by the same token, Mitt Romney (like Brown, a man born to wear a dark suit) is running on competence rather than feeling. As for Hillary Clinton, that good Methodist, she can wrap her arms around someone...
...turns out--who could've seen this coming?--that our true, authentic selves aren't that fantastic. The great experiment proved that some of us are wonderful and interesting but that a lot of us are hackers and pranksters and hucksters. Which is one way of explaining the extraordinary appeal of Facebook...
...Forest Stewardship Council (FSC), an international group that promotes good forest management and gives well-managed forests and their products a stamp of approval. This fall, the first FSC-certified corks will appear on the U.S. market from Willamette Valley Vineyards in Oregon. The tactic may very well appeal to screwcap-averse American wine drinkers. In a 2004 study, 62% of Americans surveyed said "cheap" was the first word that came to mind when they thought about screwcapped wines. Americans - along with Canadians, Danes and Germans - have been slow to give up the "pop" of their wine-drinking experience...
...more energy-efficient, sustainable tomorrow, today. Green architecture gets star placement, and eco-design gurus like William MacDonough talk about the need to create "cradle-to-cradle" products that can be recycled, or reincarnated, over and over. It might be a conscious choice, and a good one, to appeal to the tech-loving young. Surely if the magnificent human mind can create something as wondrous as the iPhone, we can design a way to live without killing the Earth...
...start advertisements" targeting Latin voters, he told TIME Wednesday morning over a breakfast of scrambled eggs and sausage. At the same time, he says that Hispanic outreach in Iowa is "important but it's not a crucial element... I'm running a very mainstream campaign, I'm trying to appeal to all Iowans, but the Hispanic community here, if we increase participation, like double it, it could mean the difference between a second- or third-place finish...