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...says Lauren Zalaznick, Bravo Media president, who is heading NBC's effort. And green pitches resonate with young and well-heeled viewers (the type who buy Priuses and $2-a-lb. organic apples), two groups the networks are fond of. NBC is confident enough in its green week's appeal to schedule it in sweeps...

Author: /time Magazine | Title: Green Screens | 8/16/2007 | See Source »

...movies were very realistic. "Not everyone is an alcoholic in high school," says Efron. "You go to high school and some kids haven't hit puberty yet." In fact, though he's 19 years old, Efron's voice still has a squeak to it, which fits in with his appeal as the anti-rehab kid. Though paparazzi follow him, especially after his supporting role in last month's Hairspray, the only change he's made is putting a shirt on when driving. The worst thing they've caught him doing is kissing his High School Musical co-star, Vanessa Hudgens...

Author: /time Magazine | Title: How Zac Efron Became the Cutest Guy Ever | 8/16/2007 | See Source »

...Once the exclusive preserve of the extremely wealthy, caviar's recent growing appeal has come at the price of dwindling fish stocks. Although the trade is supposed to be tightly regulated by quotas, the messy breakup of the Soviet Union led to a flourishing black market that has proved difficult to suppress. According to the World Wildlife Fund, many sturgeon species are now being pushed to the brink of extinction. Although the British government recently introduced tough new labeling requirements for all caviar sold in the U.K., so far caviar smuggling has passed with little sanction. EU countries imported...

Author: /time Magazine | Title: Caviar, Off the Back of a Truck | 8/13/2007 | See Source »

...Republican opponents in the Iowa polls since mid-May. For most of the past year, Romney has targeted his resources in Iowa in an effort to transform himself from a little-known Governor of a liberal northeastern state with dubious conservative credentials into a candidate who can appeal to the social conservatives who dominate the G.O.P. electorate in Iowa...

Author: /time Magazine | Title: What Iowa's Straw Poll Tells the G.O.P. | 8/11/2007 | See Source »

When the show premiered two summers ago, critics bashed it, calling it “the latest Fox suppository,” because it stole the structure of “American Idol” while reserving none of its appeal. Little did they know that Fox would later premiere shows such as “Are you Smarter than a 5th Grader?” and “Don’t Forget the Lyrics!” But two years later, and a week before the third season’s finale, I remain convinced that...

Author: By Giselle Barcia | Title: So You Think You Can Bash Reality Television | 8/10/2007 | See Source »

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