Word: appealable
(lookup in dictionary)
(lookup stats)
Dates: all
Sort By: most recent first
(reverse)
...golfers hitting the links each year. "We wanted to establish that we could make a product for the best-performing athlete and the best players," says Cindy Davis, U.S. general manager for Nike Golf. "Starting at the top of the pyramid allowed us to draft off that credibility to appeal to other golfers." Nike followed that line with the more forgiving Slingshot series, which again innovated blade design and accommodated the imperfect swings of the average duffer...
Sustaining that appeal will only get harder, but Nike's mass-marketing prowess and global reach could give it an advantage over its golf-only competitors. Nike Golf is already well represented in major retailers, including sporting-goods chains, and is steadily adding accounts in golf-course pro shops, where its market penetration is about 50%. Nike Golf has opened 75 stores in China, and it has its eye on South Korea as well. To show that it can compete with the high-end service of its competitors, Nike plans later this year to provide custom fitting, a feature that...
...thorough research are keys to a successful speech, Winston said. So are personal anecdotes—but “make sure they’re accurate, and don’t exaggerate.” Chuckles greeted her recounting of Al Gore’s botched attempt to appeal to a rural audience by claiming to have once been a farmer. That said, she added, “don’t be afraid to do something a little unexpected.” A speech’s impact can turn on the writer’s success...
...Stone’s updated soul vibe. The song manages to be sultry without relying on cheap tricks—a feat that seems like a miracle in a pop world characterized by Britney’s provocative gasps and Beyoncé’s unbridled sex appeal. “Girl They Won’t Believe It” would fit comfortably on a ’70s soul compilation: with its three-part back-up vocals it sounds like something out of “Dreamgirls.” “Music...
...more than was probably safe, but, you know, we survived, so it was worth it.” But Wahlberg says that what distinguishes “Shooter” from other action films is not its stunts but rather its focus on character development. That appeal prompted the 35-year-old actor, who has repeatedly declared that he plans on retiring from acting at 40, to take this role. “The high-intensity action movies that they’ve been making lately aren’t really the kind of character-driven movies that I love...