Word: appealable
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...make the $1.65 billion deal worthwhile, Google will have to prove that the market for video ads and distribution has broad commercial appeal. So far, YouTube has yet to turn its attention to making money from the millions of visitors it attracts every day. But just before inking the deal with Google, the San Bruno, Calif.-based startup signed licensing and distribution deals with CBS, Universal and Sony. That, YouTube hopes, will help keep the upstart from suffering the painful demise that hit Napster, which couldn't successfully parlay its huge Web audience into a profitable, legal social network...
...Gets Nervous in Tennessee In the race for the Senate, Harold Ford wasn't supposed to have much appeal outside his home base of Memphis. But now that he is in a virtual dead heat with his Republican opponent, the race is getting down and dirty
...some, the appeal of I.J.T. has less to do with ideology than a desire for a platform to voice their grievances. Rana Naveed, 22, a soft-spoken communications student who sports just the beginnings of a beard and wears tight, acid-washed jeans, is troubled by some of I.J.T.'s more extreme pronouncements, especially its stand on the proposed new music program. But he is excited about the prospect of becoming a full-fledged member in a few weeks, when he will take an oath of loyalty and then work to spread his faith and dedicate himself to the welfare...
Designers who want to appeal to today’s young, fashion-forward consumers—instead of just “the elderly and J. Lo”—need to stop promoting this relic from the unenlightened past. Companies including Ralph Lauren, J Crew, and Forever 21 have committed to fur-free policies due to concerns over cruelty to animals, and students clearly know better than to wear the product of suffering for the sake of vanity...
...veneer of calmness that belies a deep anxiety expressed in the jittery camerawork. As in everyday interactions, the import of the film lies in its subtler implications. Bujalski’s style can make his films difficult, but for loyalists, it’s part of the appeal. “I think these films in some ways are built to be open to interpretation,” Bujalski says. “They really need an audience to meet them halfway, and you have to see your own truth or falsehood or whatever you see in there...