Word: appealable
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...appeal of a Harvard degree could be strong enough to preclude any significant change in the school’s admitted applicant pool, said Alexandra Robbins, author of “The Overachievers: The Secret Lives of Driven Kids...
...appeal of a Harvard degree could be strong enough to preclude any significant change in the school’s admitted applicant pool, said Alexandra Robbins, author of “The Overachievers: The Secret Lives of Driven Kids...
Says Beattie: "Her classic glamour and formal elegance really fit with what we do. She's Welsh, but many people think she's Latin American or southern European, so she has an extremely wide appeal. Because she started on the stage, singing and dancing, she's engaging in front of crowds, and she has a genuine affinity for our products. It doesn't hurt or help us that she's in the T-Mobile...
Azria, 57, has achieved his vision of merging mass appeal and fashion credibility by coupling the sophisticated detail of European tailoring with the casual, unfussy spirit of American sportswear. His primary line, BCBG Max Azria, consists of dresses, denim, outerwear, swimwear, footwear, handbags, sunwear, eyewear, belts, small leather goods and watches as well as men's shirts, tailored clothing and ties. Much of this product expansion is due to a series of licensing contracts Azria began in earnest around 2002. Last year he hired veteran stylist Lori Goldstein to focus BCBG Max Azria, which will have its first runway show...
...that's exactly the advantage and appeal of niche products, according to many owners and CEOs who say the innovative technology, the "storytelling" or the quirky branding of smaller beauty companies is what sets them apart and makes them appealing to the consumer...