Word: appealable
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...Some banks go even further in offering products that provide not only profits but that aura of exclusivity and sophistication that the client with everything may be inclined to prize. One vehicle with almost irresistible snob appeal is the "Ultimate Wine Fund" offered by the private-banking arm of the French giant Soci?t? G?n?rale Group. Available primarily to customers of SocG?n's Asian private bank, the fund is linked to a specially created Cayman Islands firm that, acting on the advice of wine experts and auction houses, buys and stores select vintages. Investors wanting to cash out after the minimum...
Vioxx Court Losses Ouch for the painkiller's maker Merck suffered two defeats in litigation over its drug Vioxx, which can cause heart attacks. It plans to appeal--and with some 14,000 other cases still pending, could probably use ... a painkiller...
That's what bugs me about cupcakes: they're fake happiness, wrought in Wonka unfood colors. They appeal to the same unadventurous instincts that drive adults to read Harry Potter and watch Finding Nemo without a kid in the room. They're small and safe, and so people convince themselves that they can't have that many calories. They are the dessert of a civilization in decline. The worst part is, I want a cupcake right...
There's another appeal to converting to Islam: it's relatively easy. In Catholicism and Judaism, the conversion process can involve years of preparation and study. In Islam, the process is called reversion (because islam literally means "submission to God," believers hold that everyone is born Muslim), and it's mainly a matter of uttering a two-line declaration of faith, the Shahadah. Say the Shahadah aloud in Arabic, and the conversion is complete...
...cold turkey. "The double bind, the problem of consciousness mixed with nothingness, never goes away," Franzen writes in The Discomfort Zone. And he never does find that owl. But somehow it doesn't really bother him. "Much of bird watching is about disappointment," he says. "Part of the appeal is that really, more often than not, you don't see what you're looking for. The great pursuits are more about failure than about success...