Word: appealable
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Unlike nearly every other grocery product, yogurt has charged ahead, having grown 10% annually for the past three decades, meaning that consumption has doubled every 7.2 years. What's the appeal? Like spackle for the diet, marketed to the soul, it increasingly fills the holes in our nutritional and daily eating habits. Yogurt is shape-shifting into ever more unlikely forms and flavors--squeezable, drinkable, chai, cappuccino and black currant--while nailing three major food trends: convenience, portion control and health. "Give it a few more generations, and this could be the No. 1 food," says Harry Balzer, vice president...
Food-marketing expert Balzer says yogurt's appeal is its convenience. "Yogurt has this wonderful halo of health, but the ease is what drives the category. In the mid-'80s, pizza was the food of the day. Today it's yogurt," he says. "Clearly it's a structural change in the way we're eating." Yoplait's goal, says Waldron, is to get yogurt into more meals and snacks during the day, on more days of the week...
...visit one of the handful of festivals organized primarily by Chinese-American cultural organizations in cities with large Asian-American populations, like New York City and San Francisco. The popularity of those events (the annual race held in Flushing, N.Y., attracted 50,000 spectators last year) spread their appeal to community groups looking for a fun summer fund-raising event. Last year, according to Campbell, more than 75 dragon-boat festivals were held in 31 states and 70 cities across the country, with participation up 20% over 2004, to 54,000 people...
Attorneys for Skilling and Lay plan to appeal, possibly using the argument that got Enron accountant Arthur Andersen off the hook--the fine points of jury instructions. Like most appeals, that's a long shot. Sentencing for Lay and Skilling is set for September, but with the trial over, 16 other Enron employees who turned state's witness can also be sentenced...
...such a large country. In February the U.N. and aid groups working in Congo asked for $682 million in humanitarian funds. So far, they have received just $94 million--or $9.40 for every person in need. By comparison, the aid group Oxfam estimates that the U.N.'s tsunami appeal last year raised $550 for each person...