Word: appealable
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What's in it for Lagerfeld? Although he's a rock star in the fashion world, his name doesn't have the same mass appeal as Lauren's or Giorgio Armani's. With name recognition, as they have so amply proved, comes the ability to sell jewelry, watches, eyewear, home furnishings and lighting--all of which are planned for the Lagerfeld line. And the positioning has been cleverly conceived as ageless. "It's not age specific in the sense of price or style," says Ann Acierno, president of Karl Lagerfeld. "Department stores can put it in multiple places, and women...
Nonmilitary research grants, meanwhile, have been essentially flat for the past 15 years. The one exception: the National Institutes of Health, whose budget doubled from 1998 to 2003. "Unless there's an emotional appeal, basic research is well beyond the time span of the next election," says Craig Barrett, chairman of Intel. "There is a very emotional attachment to research on cancer or chronic illnesses. It's much more difficult to say, What will the structure of the transistor look like in the next 15 years...
...Gibson as a kind-yet-heroic John Smith.Now Terrence F. Malick’s ’65 (“The Thin Red Line”) “The New World” has brought Pocahontas to theaters once more, and though the film is meant to appeal to moviegoers of all ages, it seems especially apt for a generation that grew up humming “Colors of the Wind.” If cartoon “Pocahontas”—complete with singing raccoon friends and pervaded by a sugary-sweet insistence that...
...according to Professor of Biology and Geology Charles R. Marshall, who wrote in an e-mail that the fun material—which is “interesting, lively, accessible, and not too complex for non-majors”—is a large factor in its continuing appeal. “Dinosaurs” also provides students the opportunity to place the scenes of Jurassic Park into an intellectual, rather than cinematic, compartment of their minds...
...apparently shut down after running an essay questioning interpretations of national history taught in Chinese schools. Bingdian editor Li Datong wrote a widely distributed letter criticizing the closure, claiming it "seriously violated and trampled upon the [Communist] Party's constitution and political standards," and pledged to file an appeal with the government...