Word: appealable
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...WEIGHTLIFTING: In the Pacific, its appeal is simple and strong...
...giving people more control of their lives, but it is an open question whether voters, already beset with mind-numbing choices about their retirement and health care, are going to warm to plans that require more decision making. Even Bush partisans aren't sure about the agenda's appeal. "I'm not spinning you," insists a Bush adviser after pitching the plan. "Much." Indeed, Kerry's frontal assault on Social Security privatization in his acceptance speech signaled that the Democrats think the smart money is on dismissing Bush's vision of an "ownership society" as a Darwinian world in which...
...happy about it, but five years after Columbine, it is no longer possible to deny that Americans passionately enjoy pretending to shoot one another with guns, and fears that such a pastime would give rise to a generation of spree killers have not borne fruit. Ignoring the mass appeal of virtual violence seems as pointless as wagging a finger at those darn long-haired rock 'n' rollers...
...Doom 3 costs from $15 million to $20 million. Unless it confounds all expectations, Doom 3 should sell well into the millions, at $54.99 a pop. And id will license Carmack's technology to a swarm of game developers. Although conventional wisdom has it that games like id's appeal to just a narrow, nerdy hard-core subculture, they're actually wildly popular. Even before Doom 3 hits stores, 6 of the top 10 computer games in June were hard core. And two other games of that ilk, Halo 2 and Half-Life 2, are expected to post big numbers...
...today's twitch-happy gamers? Genevieve Lord, producer of Myst IV, thinks gamers will like the change of pace. "In libraries and video stores, you have variety, so why not in video games?" she asks. Whereas Doom is like an action movie, Myst is more of a drama. The appeal is subtler, but that doesn't mean it should be doomed. --By Anita Hamilton