Word: appealable
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...half-century, Citro?n's 2CV?better known as deux chevaux (two horses), a reference to its underpowered engine?was hugely popular with farmers and urban bohemians because of its cheap price and trouble-free engine. Fourteen years after the last deux chevaux rolled off the assembly line, its appeal endures. The essential piece of any car collection, its appeal stretches well beyond France, with clubs active across Australia, Europe, Israel, Japan...
...card—not a smidgen of scandal in 30 years of public life. He is still one of the best-liked, most widely respected leaders of either party. Gephardt could match Vice President Cheney’s stature in a debate, and then beat him with an economic appeal to his fellow middle-class Midwesterners. More than that, Gephardt would make a superb vice president: a bridge to Congress, a leader on national security, a sounding board on the concerns of working Americans...
...diabetics means a durable customer base. And extreme weight-loss methods like having your stomach stapled--though it worked for lovable TV weatherman Al Roker--have proved ineffective for up to 20% of those who tried them. So the fast results and pure simplicity of cutting carbs promise lasting appeal...
...recent months, newspapers from Belo Corp.'s Dallas Morning News to the Gannett Co.'s Wilmington (Del.) News Journal have rolled out separate, free tabloids to appeal to that missing demographic. Some, like the Washington Post Co.'s Express, appear daily and are newsy, boiled-down versions of the broadsheet. Others are weekly and focus more on entertainment and lifestyle, like Gannett's CiN Weekly in Cincinnati, Ohio, and Knight-Ridder's StreetMiami, produced by the Miami Herald...
...raises a question: If diamonds have gone mass market, what about glamour, that mysterious quality that used to cling to the rocks and the fortunate few who wore them? Glamour once was an elusive quality embodied by aristocratic goddesses like Grace Kelly and Princess Diana. The secret to their appeal? The usual stuff--beauty, money, star-crossed romance--plus mystery, strong personal style and scarcity...