Word: appealable
(lookup in dictionary)
(lookup stats)
Dates: all
Sort By: most recent first
(reverse)
...creative directors who elicit emotion from the familiar combination of a favorite song and the golden autumn glow of a tungsten movie lamp. There are designers like Reed Krakoff, who trusts that his intuition will enable him to tool leather handbags and accessories in a way that will appeal to millions of consumers. There are rock-'n'-roll stylists who know just how to rip a T shirt to transform a garage-band punk into a pop-culture It girl...
...Prestige and Collections International division of L'Oreal in Paris, tell it, creating a fragrance to match the carefully crafted images of designers like Giorgio Armani and Viktor & Rolf is no easy task. After all, designers make clothes for the select few, but a perfume has to appeal to the masses, not to mention the egos of the designers involved...
...leverage their image in a tremendous way," Turck Paquelier says. "They love it, but they also hate it." Designers love seeing their names spread around the world, but they hate the idea that they must water down their image to appeal to a broader audience. Her challenge is to create products that make the designers proud and make consumers want...
PacSun stores are located almost exclusively in suburban malls. A good portion of customers, like Brentlinger, don't live anywhere near a large body of water. But that has not diminished the appeal of PacSun's surfwear. Thanks to MTV and movies like Blue Crush, kids from Alaska to Alabama are eager to look as if they spend the day with sand between their toes. In addition to its private label, PacSun stocks brands like Billabong, Quiksilver and Hurley, lines that pro surfers and skaters wear. Even though teens can get some of these brands at mass merchandisers such...
...their highly polished chrome-and-black decor, d.e.m.o. outlets aren't exactly street. The stores are designed to fit into shopping malls but carry merchandise from P. Diddy's clothing line Sean John and Eminem's line Shady Limited, as well as Phat Farm, Ecko and Enyce--brands that appeal to both blacks and middle-class whites. Company officials had planned to boost d.e.m.o. outlets, now numbering 114 stores, to 200 by 2007. But d.e.m.o. has performed so well, they expect to add double that number...